HRH The Prince of Wales invited funders from the wool growing countries of the Commonwealth to join industry supporters of his Campaign for Wool which includes Christine Armstrong of Thermafleece, for a council meeting at Clarence House. The purpose of the gathering held on the 13th Feb, was to review the principal objectives of the Campaign, which will celebrate its tenth anniversary in 2019.
Christine, has played a key part in the Campaign For Wool since it was launched by Prince Charles in January 2010 and is a firm believer in using every opportunity to support the global community of sheep farmers, retailers, designers, manufacturers and consumers who aim to educate as many people as possible about the incredible benefits and versatility of wool in fashion, furnishings and everyday life..
Nicholas Coleridge, Chairman of the Campaign said “Sustainability has always been the core message of the Patron’s Campaign that seeks to educate consumers about the multiple benefits of wool as a totally natural fibre, surpassing any ecological claims being advanced by so many other textile lobbies”.
“As the environmental dangers of plastic continue to hit the headlines, we feel the wool message is even more relevant for consumers seeking to make a difference”, added Coleridge. “Wool is naturally biodegradable in both land and water and will never linger in landfill as other fibres persistently do” said Peter Ackroyd, President of the Brussels based International Wool Textile Organisation.
Over three hundred global retailers have now rallied to HRH The Prince of Wales’ call for fashion and lifestyle to be more ecologically responsible and to prioritise natural fibres, particularly wool, that has a demonstrably low cradle to grave carbon footprint. Some two hundred international events have been held in 15 major markets to support wool’s unique lifestyle message in fashion, interiors, floor coverings and insulation.
Much of the Global Wool Industry’s ecological work and its commitment to environmental excellence is summarised in the Dumfries House Declaration, endorsed by The Prince of Wales. A ten-point declaration of intent, created in conjunction with the Campaign for Wool and the International Wool Textile Organization, The declaration seeks to become the recognized standard of best-practice in the wool industry.
Visit The Campaign for Wool to find out more.
HRH The Prince of Wales
hosts Campaign For Wool
13th February 2018