Local woman plays key role in Campaign for Wool with HRH Prince Charles | Thermafleece

Local woman plays key role in Campaign for Wool with HRH Prince Charles

12th October 2012

Christine Armstrong of Thermafleece in Penrith has played a key role in the latest initiative from HRH Prince Charles. The Campaign for Wool, the focal point of which, Wool Week, runs from 15th-21stOctober, aims to reignite the UK’s love affair with wool.

Christine Armstrong of Thermafleece in Penrith has played a key role in the latest initiative from HRH Prince Charles. The Campaign for Wool, the focal point of which, Wool Week, runs from 15th-21stOctober, aims to reignite the UK’s love affair with wool. Thermafleece is the UK’s leading provider of natural insulation and Christine sits on the advisory committee of the Campaign, together with representatives from the fashion, bedding and carpet industries.

Commenting on the initiative Christine said: “Wool, in one way or another, is part of our lives. Virtually every household has wool in it somewhere, be it on the floor in a carpet, curtains, bedding, throws, duvets, pillows, or in the wardrobe with wool suits and jackets, jumpers and socks. It is also used in many other areas such as bed mattresses and mattress toppers – as well as being the ideal natural fibre for insulation. This gives us a great opportunity to support the national campaign and provides us with a point of differentiation at point of sale.

For centuries, sheep have shaped our landscape while their multipurpose coats have provided livelihoods for generations of families. But our love affair with wool has been on the wane. 10 years ago there were 21 million breeding ewes, today that is down to 14 million. Scientific work has also been going on to identify and produce breeds of sheep that either shed wool naturally or have no wool at all.

Sheep are nature’s lawnmowers. Lose the flocks and we lose the wildflowers on our downs. As importantly, whole livelihoods will be put in jeopardy, from farmhouse B and B’s to local pubs and communities. We mustn’t turn our back on Britain’s home grown fibre! It is both an ancient fibre, and the fibre of the future!”

For further information, please contact:

Christine Armstrong - Thermafleece Tel: 017684 86285

Rupert Anton - Sapiens Communications Tel: 01568 750 070/07721 557 193

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