Congratulations to The Campaign for Wool and Lloyd Almond Productions for their documentary ‘Why Wool Matters’ which was awarded the overall winner of the main category Best Fashion Documentary in the prestigious ‘London Fashion Film Festival held in the capital on the 16th September.
The film, which highlights wool’s natural eco properties, including its biodegradability, along with circular economy, regenerative farming and feed management in relation to reducing carbon and methane gas emissions, faced tough competition from Nike AirMax, Hermes, Lacoste and key actors including Henry Golding, Scarlett Johansson, and an array of infinite talent and film: The Genius of Gianni Versace Alive.
Find out more about The Campaign for Wool at https://www.campaignforwool.org/the-campaign/
Watch the film on YouTube: https://www.youtube.com/watch?v=m21Xn8R7188
Wool - Insulate with it, soundproof with it, wear it, walk on it, wrap things with it. The world’s oldest renewable fibre is also the most versatile and modern.